What We Do
Here is a list of the common projects that we help our clients with, however we also specialise in complete marketing solutions, so we also provide consulting services and tailored solutions for your business.
Design And Development
Internet Marketing
Business Strategy and Planning
Design And Development
Logo Design and Branding
Developing a great logo and brand is not an easy task, the design element may only be a start, but it is an important start that will affect the type of first impression your business gives to its customers. At its very least, it will shows that your business is well planned and organised. However, it’s destined for much more than that, a great logo brings together corporate values, people, customers and its products. It is able to produce strong positive feelings and emotions, and since it will be used quite often its design and its elements must be transportable across different media, applications and spaces. It’s the core element in all you communications, and will be the single largest competitive advantage for most companies.
Print and Digital Design
Great design requires planning and strong executions. Thought has to be given to the specific application and use for the design and artwork. It’s in this depth, where we can see a strong separation between the “that’s acceptable” DIY community and the Hard Hitting professionals that get it right every time. It doesn’t have to be expensive to create great design, but it requires adequate ideas and art direction, mixed in with industry leading designers to execute the ideas. The cost of getting it wrong is far worse, getting it wrong too often devalues the brand and worse, it erodes the trust that people have for the brand and company. So marketing staff should not be doing design work, they lack understanding of the brand, and lack the skills to execute it, and they utterly fail at it 99% of the time.
Packaging
Packing… It’s the art of creating engaging, attention-seeking “Look At Me” designs while constricted by space, in-store positioning and a myriad of other labelling requirements. In many cases, it’s like giving your baby a face! Every complete product today has to include packaging! It may be the single cheapest and most important value-adding activity you can do. Fancy getting an expensive watch in a green plastic bag? Definitely not, that’s why they come in a box 10 times its size, with a leather bound booklet to prop up its value. Packaging is the extension of your product’s identity, but unlike other forms of identity, this one is tangible, and very real. It brings marketing to the product level to help you compete with other big name brands in the competitive retail environment.
Web Development and IT
In this digital age, websites are set to be the centre of all digital communications. It provides a universal, instantaneous and convenient point-of-contact linking business and it’s audiences. It reduces the barriers for business and potential customers down to a few seconds. The challenge however, is to remain relevant to visitors. WIth the abundance of competing websites, a good website must stand out and show that it has the right information, product or services that the visitors are looking for. This translate to a need for a clean and well-organised website and should be easy to read and is professionally presented. Websites often only have 2-3 seconds and it’s home page or landing page to make its first impression, failing that will risk customers leaving the website.
Websites is a generic term that mostly describe the web address rather than the content or function. A website therefore has no limit to what it can be used for, common examples include informational and portfolio sites, advertising landing pages, news and blogging sites, sites for promotional campaigns and user interface site for online services (banking, ebay, paypal). The key to a great website, is to first establish its purpose and the target audience, if the target audience is too diverse, consider using multiple websites to appeal to different groups within the target audience.
Internet Marketing
Web Analytics
Analytics represents the intelligence for a website and its content. The online environment offers a wealth of data that could be used, through analysis and benchmarking to provide information about visitors, page and site performance, lead source and generation, identifying bottleneck and problematic site layouts and as an indication of user experience. Without direct customer interaction, as is the case with most websites, analytics offers the next best alternative where it can replace direct interaction with measurable statistics. Analytics are more accurate and best used to improve a site performance and as a measure for online marketing results.
Search Engine Marketing
Search engine marketing is a specific marketing practise that works with advertising on search engine pages. These are paid advertisement that are most commonly found on search engine results pages, but could also be used to place ads inside other relevant websites. Because search engine marketing is quite complex and requires a good understanding of online visitors and search trends, this has become a specialised area of marketing. Search engine marketing should be used on longer time frames compared to other forms of advertising, and should include testings to optimize results. The advantages include, easy to measure results, good tracking metrics and availability of options to cater to small and large marketing budgets. SEM is more useful in generating leads and less useful for brand-building as it has a limited reach.
Optimisation
Content Optimisation provides websites and its contents the best chance in appearing in search results. This is critical because a website that can’t be found is not going to be very successful! By understanding how search engine index pages and contents on websites, optimisation helps creates the optimum result in search engine ranking. Modern search engines works on complex formulas to determine the best and most accurate search results. However, certain contents and formatting are penalised because the formula (algorithm) fails to capture the underlying content. A well-optimised website addresses these issues and is positioned to take the best advantage of search engine results. Every wondered why Wikipedia appears on the first page of almost any topic you search?
Business Strategy and Planning
360° Marketing Solution
Marketing is not only the art and science of selling, but it is also the heart and soul of a business. It addresses how a business might generate revenue, which market and target audience it is going to pursue and what the potential returns might be, with consideration of all competitive products and services in the market. A good marketing plan looks at creating unique competitive advantages. This will become part of the value proposition which will be used to sell the products. Price is possibly one of the worst competitive advantage, while quality and branding are among the best. Our expert team can help you develop a competitive advantage for your business, and we can also help you put it into action with a 6-month in-depth marketing plan.
Product Design and Development
Our principals have thorough experience in product development and outsourcing. So whether you are developing new products for your own business or for presentation to stakeholders and investors. Our team of designers can help you create concepts, technical drawings and product renderings for prototypes which can be used for marketing or presentations. Please contact us today to discuss your requirements and we will happy to help.
